Organic Search results appear in the non-advertising areas of the search engine results page. This is the equivalent of FREE advertising, so search engine optimization (SEO) is a very important strategy for creating a successful web site. So, it is imperative that you create an effective SEO strategy to help your web site bring you new customers. Here are 10 ways to improve your search engine optimization strategy.

1. Keywords: Develop unique keywords and relevant titles for each of your web site pages and each article or blog you publish.

2. Content: The depth of research and development applied to your content strategy will be directly proportional to the quality and quantity of traffic you receive in organic search. "Content" includes the written word, applications, widgets, tools and other digital assets.

3. Copywriting: Adding one word or phrase in the right place can increase visibility for a particular keyword. Be careful in your approach, and consider the human element, no matter how tempting it is to over-tweak.

4. Permanent Links: Start the process of cataloging multiple redirects and campaign URL's and set up permanent redirects to make it easier for the engines to find the "real" URL.

5. Interlinking: Link to others web sites, have others link to yours. Writing useful articles that link back to your web site and getting others to use the articles on their home pages is one of the best strategies for improving your rankings in the search engines. As interlining is currently done mostly through social networking sites like LinkedIn and FaceBook, this has come to be considered more of a Social Media Marketing technique.

6. Feed submission: Determine which feeds are most relevant to your business (products, maps, etc.) and take steps to provide data to the engines. With placements like Google Maps, a feed could be a quick ticket to a No. 1, No. 2, or No. 3 natural ranking.

7. Title and Description: Creating a succinct title and description, to go with your Keywords, is an important part of your meta data strategy for SEO. There are also other meta tags (html tags) that can help build your SEO.

8. Linking Architecture: Search engines need a unique URL for each page to actually index each page separately. Using parameters like /ShowArticle.cfm?article_id=14 doesn't work. You could have a million articles linked like this, but the search engines wouldn't know it. Search engines do like URL constructs such as /ShowArticle.cfm/14 - if your information architect designs your system in this way, you can be assured that every article or web page will be reviewed by the search engines, and making sure each has a different title, keyword list and description will guarantee that the search engines actually index the articles and pages. This is the best strategy for getting search engines to crawl your site and index content.

9. Clean up broken links: Find and remove permanently broken internal links or set up properly configured 404 error page to improve crawling performance that lets engines know that the old link is history.

10. Make your pages smaller by removing common JavaScript and CSS code to external files. The files are then cached by the browser and your page loads quicker and the search engines can crawl your pages quicker and easier.

These are only a few of the many things you can do to help your SEO. They are free and if you can coordinate all of these things into your web site, they are also very effective.

SEO Analysis of Your Web Site